Casino Club produces a 2,000,000 Euro TV spot

Casino Club produces a 2,000,000 Euro TV spot

The Number One casino on the German market is going to be ten years old, and the big birthday calls for something special. To enhance the media presence of the established brand name still further, and to reach an even wider target group, Casino Club has produced a 20-second TV spot worth two million Euro, which will be broadcast on German television for the first time on 18 April. After that the publicity film will be run daily in prime time between 8 p.m. and midnight on favourite stations such as RTL, Pro7, SAT1 and VOX.

The emotionally charged spot is intended to boost the positive image of the Casino Club brand, and as the provider’s first TV spot it is intended to include an additional publicity message. “With such a dynamic market as the gaming sector, it’s becoming essential to be present on TV as well. That means we not only win new clients, but also leave a lasting impression on members of many years standing”, says PR Manager Tom Schumann.

The elegant black-and-white spot was produced by a Munich production company with a whole string of awards to their credit, and was shot at some really exclusive locations. In the main role is the smart Canadian actor Robert Seelinger, a familiar face from many German television films and series.

Although this major TV campaign, worth 2,000,000 Euro, is actually already impressive enough on its own, Casino Club is celebrating its tenth anniversary with a birthday campaign that’s just as breath-taking. From April to September, on the 10th of each month, Casino Club will be running a lottery of 10x 1,000 Euro among all members who have spent at least €50 between the first and tenth of the month (on the tenth day the campaign ends at 10 a.m.).

The high point of this special campaign will be a final lottery which will take place live in Vienna on 1st October. From all the participants in the monthly draw, ten lucky players will be chosen who will have the opportunity in Vienna of winning an absolutely fantastic prize: A Platinum Player Card worth more than 40,000 Euro! The lucky winner of this card can look forward to 1,000 Euro in cash every month for a whole year to play at the CasinoClub. As well as this, he or she can enjoy an exclusive trip for two to one of the most famous casinos in the world, in Las Vegas, Macao, Venice, Barcelona, Lisbon, or Monaco. And that includes VIP treatment and a handsome 10,000 Euro as pocket money as well!

For CasinoClub, no price is too high to increase member satisfaction - the sky’s the limit!

Posted: 2011-04-30   By: Press Release

Source: Casino Bonus Center Articles